A lot of confusion clouds the social media optimization scene, some companies that offer the service to their clients have yet to make a tangible return from the budgets they demand. The field of social media is probably the last to appear on the entire list of services on offer, this is true for all long established marketing firms. Mindshark Marketing has been on the lucky side of service providers that caught up with the ever changing social media platforms such as Facebook, Linkedin, Instagram, Twitter and Pinterest, among the lot and those still to come. If people are using the platform, so are Mindshark Marketing’s social media rockstars.
The reason why Mindshark Marketing and their long list of clients have found success on all platforms is largely because of the approach decided on from the word go. While those still struggling are chasing page and post likes, that is in the case of Facebook, Mindshark Marketing has more measurables that they are chasing after. Engagement in the form of sparky conversations that lead to chains of comments relevant to a post is one of these deliverables that separate the great from the just good.
Because of the way social media is structured, fan count and likes to a single post alone are not investment worthy metrics for a client to keep pushing for social media marketing.
Here are a few client examples (no names) and how our services make for richer results than those possible with their own efforts.
1. Motivational speakers –
buying likes can get them as many likes as they can afford, but if they are real and active accounts, it would not take long for them to leave your page because the game doesn’t end at getting likes. With the help of Mindshark Marketing and their social media experts, no motivation event would have below expected attendance ever again.
2. Retail outlets –
because every employee should have an average of at least 300 followers, they are likely to reach out to immediate circles of their employees. Integrating this advantage with the targeted marketing capability brought by Mindshark Marketing a retail shop can sell products to people most likely to make a purchase transaction. This effectively opens their shop to every device capable of accessing the internet, a world wide storefront. The possibilities are limitless in such a situation.
A lot of other business clients have found comparable advantages unique to their industries by engaging with Mindshark Marketing. The biggest boost given to all clients by Mindshark Marketing through social media is the ability to support clients communication through chat and electronic messaging functions now possible across all social media channels. We even go to the extent of crafting explainer videos for service provision companies and startups to get their cause visually digested before crafting content likely to go viral across all platforms. As far as viral goes, consider that Facebook alone, has a population that dwarfs some continents. The ability to reach that mass at amounts way under a thousand dollars is a near miracle in itself.